Video marketing techniques are flooding today's social media outlets and websites. These days almost any type of business can benefit from the production of a short video to introduce their products and services.
Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.
Video marketing accomplishes all the work that traditional marketing does, but it amplifies the effects. Humans are visual creatures, and we can’t help but be drawn to moving images.